Web Advisor » Color and Web Design
Color
- Color and Web Design
- Less is More
- Importance of the Color
- Set the Mood in Web Design
- Color Psychology
- Choosing a Color Scheme
- White space
- Web Design Color Resources
Content
- Writing for the Web
- Scannability
- Writing to be Found
- Terms to Avoid
- Web Facts
- How to Write an "About Us" Page
- Five Usability Samples
- Special Characters
- Writing Content Resources
- Memorable slogan
Consumer concern
SEO
- Content Creation
- Choosing keywords
- Text and SEO
- Linking Strategies
- Custom "Error" Pages
- Keyword Ranking Factors
- Non-Keyword Ranking Factors
- Page Speed Factors
- Top Search Engine Ranking Factors
- SEO Resources
Bookshelf
Color is a primary component of good design that touch the emotions of the viewer. However, it is also the one ingredient web designers often get wrong, overdo, or give the least amount of thought. Color is one of the most important things to consider when designing your site. The colors of your Web site are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.
Choosing colors is no simple matter. There are aesthetic, identity, and usabilyty considerations to take into account. Modern displays can render more than 16 million colors.
A simple way for web designers to gain mastery in the use of color is by studying the centuries of expertise developed by the masters of fine art. In every field where high-tech tools are used to create visual mediums, the most accomplished and celebrated craftsmen are individuals with a fine arts background or body of knowledge.
It is much the same in the field of web design. You are crafting work that impacts the emotions and desires of consumers. Creating the right visual appeal has little to do with knowing the latest CSS techniques or mastering Dreamweaver. First and foremost, you must employ the wisdom accumulated by fine artists to stand out in a crowded field of "web designers".
"Lilac" by Lorraine Dort. Pencil and watercolour. www.toronto-dental-hygiene-clinic.com
Another way to find great color palettes and combinations is in Nature! Keep a digital camera with you all the times. Especially during the Spring and Summer. You will often see a color palette in a flower, orchid, rock or shell, in a leaf turning color during the Fall. . .
Try it yourself. Get away from the computer and study the handiwork of our Creator, the true master of color! You will find it to be a delightful source of inspiration and ideas.
