Web Advisor » Importance of the Color
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Choose your colors well! It is the single design element that most often determines the success of your web design.
Research reveals that all human beings make a subconscious judgment about an item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
That statement, from the Institute for Color Research, demonstrates the dominant role that color plays in influencing potential customers! Are you a business owner who uses the Internet for marketing? Ask yourself: What subconscious judgment will potential customers make when visiting your website? Will the colors in your web design attract and motivate, or repel the buyer, turning into a lost sale?
Is color really so important? Well, in a recent survey, almost 40% of American car buyers stated that they would change car brands if they cannot get the color of their choice! Yes, we can rightly conclude that color really matters.
Color is the single greatest way to influence website viewers. You may have a very creative layout with cutting edge functionality. Yet, if the colors are not right, it may well cancel out any positive perceptions formed by viewers. Conversely, great color can often overcome other flaws in the website design.
Foreground color refers to the color of your text. Background refers to the color of the page itself. Black text on white background has been used for centuries. There is a reason for that: It's easy to read. Avoid color schemes that do not provide maximum contrast. Always maintain high contrast between your text and the background color of the page.