July Design Studio

Web Advisor » Keyword Ranking Factors

Color

Content

Consumer concern

SEO

Bookshelf

Keyword Ranking Factors

The following ranking factors were rated by 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below.

  1. Keyword Use Anywhere in the Title Tag
    66% Very high importance
  2. Keyword Use as the First Word(s) of the Title Tag
    63% High importance
  3. Keyword Use in the Root Domain Name (e.g. keyword.com)
    60% High importance
  4. Keyword Use Anywhere in the H1 Headline Tag
    49% Moderate importance
  5. Keyword Use in Internal Link Anchor Text on the Page
    47% Moderate importance
  6. Keyword Use in External Link Anchor Text on the Page
    46% Moderate importance
  7. Keyword Use as the First Word(s) in the H1 Tag
    45% Moderate importance
  8. Keyword Use in the First 50-100 Words in HTML on the Page
    45% Moderate importance
  9. Keyword Use in the Subdomain Name (e.g. keyword.julydesign.ca)
    42% Low importance
  10. Keyword Use in the Page Name URL (e.g. julydesign.ca/folder/keyword.html)
    38% Low importance
  11. Keyword Use in the Page Folder URL (e.g. julydesign.ca/keyword/page.html)
    37% Low importance
  12. Keyword Use in other Headline Tags H2-H6
    35% Low importance
  13. Keyword Use in Image Alt Text
    33% Minimal importance
  14. Keyword Use/Number of Repetitions in the HTML Text on the Page
    33% Minimal importance
  15. Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
    33% Minimal importance
  16. Keyword Use in ‹b› or ‹strong› Tags
    26% Minimal importance
  17. Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
    25% Minimal importance
  18. Keyword Use in List Items
  19. on the Page
    23% very minimal importance
  20. Keyword Use in the Page’s Query Parameters (e.g. julydesign.ca/page.html?keyword)
    22% Very minimal importance
  21. Keyword Use in ‹i› or ‹em› Tags
    21% Very minimal importance
  22. Keyword Use in the Meta Description Tag
    19% Very minimal importance
  23. Keyword Use in the Page’s File Extension (e.g. julydesign.ca/page.keyword)
    12% Very minimal importance
  24. Keyword Use in Comment Tags in the HTML
    6% Very minimal importance
  25. Keyword Use in the Meta Keywords Tag
    5% Very minimal importance