July Design Studio

Web Advisor » Less is More

Less is more

That expression, credited to renowned architect Ludwig Mies van der Rohe has a fitting application to the use of color in web design. A restrained or limited color palette often contributes to a more effective and tasteful web design.

"Web design isn't about flashy graphics and features. The best sites appreciate the value of simplicity." - Kate O'Sullivan, INC. magazine.

The viewing area of a web browser window is restricted, quite like being in a small room. Interior designers strive to create an 'airy' open feel that makes small rooms feel larger. To achieve this, they usually stick to simpler color palettes in small spaces, with a preference for pastels or neutrals.

It is quite the same in web design. With the limite of space for web page content, simple, neutral or pastel color palette has the effect of creating an 'airy' open feeling.

Natural Color PaletteScreen Shot of www.laurastarcanada.com

Natural Color Palette www.laurastarcanada.com