July Design Studio

Web Advisor » 10 Linking Strategies

10 Linking Strategies

  1. Blog's Comments: Change the way you read other people blogs - interact with bloggers, validate what they are writing, start a relationship and give an inbound link to your web site.
  2. Blog Trackbacks: Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implementing this strategy is an easy and effective way of getting inbound links.
  3. Pay Per Click: PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
  4. Forum comments: Participating in forums in your industry will enable relationship with other professionals, and allow you to build inbound links in line with the signing of their posts.
  5. Build Other Pages: Some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Gowin’s Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
  6. Wikis: The concept of a Wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
  7. Social networks: There is an explosion of social sites on the web, so you can come in and participate. Doing this allows you to interact with other professionals, build inbound links.
  8. Social Book Marking is different than social networking. Social book marking is similar to how you add sites to your browser bookmarks with the difference that you add your favourite sites in one place, at sites like de.licio.us, ma.gnolia.com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social book marking (and blog posts) is that you "tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
  9. Sites organized navigation: This is a variation of social book marking. There are sites that organize the way how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plug-in), Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plug-in) allow a power surfing users, finding your site via inbound links.
  10. Request a link will not discard it yet. Ask another webmaster a link still works. However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! LINKS is the way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked.

Do not make these mistakes:

  • Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR.
  • Be careful about buying links - you might be banned. If your website has only a few back links a day and the next day has hundreds, Google will see this and penalize you.
Links Resources:
 URL  Description
 home.snafu.de  Free software to check web site for broken links
 siteexplorer.search.yahoo.com  Yahoo linkdomain query ±
 google.com  Google linkdomain query (enter link:www.yourdomain.com) *

± Yahoo seems to keep the most updated and comprehensive domain when searching for links. Also, Yahoo allows you to exclude a domain when searching for the links.

* Using the link search query on a domain in Google shows only a small sampling of the total number of incoming links recognized by Google, these are the links that Google considers the most influential to a web site's ranking.