Web Advisor » Non-Keyword Ranking Factors
Color
- Color and Web Design
- Less is More
- Importance of the Color
- Set the Mood in Web Design
- Color Psychology
- Choosing a Color Scheme
- White space
- Web Design Color Resources
Content
- Writing for the Web
- Scannability
- Writing to be Found
- Terms to Avoid
- Web Facts
- How to Write an "About Us" Page
- Five Usability Samples
- Special Characters
- Writing Content Resources
- Memorable slogan
Consumer concern
SEO
- Content Creation
- Choosing keywords
- Text and SEO
- Linking Strategies
- Custom "Error" Pages
- Keyword Ranking Factors
- Non-Keyword Ranking Factors
- Page Speed Factors
- Top Search Engine Ranking Factors
- SEO Resources
Bookshelf
The following ranking factors were rated by 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below.
- Existence of Substantive, Unique Content on the Page
65% Very high importance - Freshness of Page Creation
50% Moderate importance - Use of Links on the Page that Point to Other URLs on this Domain
41% Low importance - Historical Content Changes (how often the page content has been updated)
39% Low importance - Use of External-Pointing Links on the Page
37% Low importance - Query Parameters in the URL vs. Static URL Format
33% Minimal importance - Ratio of Code to Text in HTML
25% Minimal importance - Existence of a Meta Description Tag
22% Very minimal importance - HTML Validation to W3C Standards
16% Very minimal importance - Use of Flash Elements (or other plug-in content)
13% Very minimal importance - Use of Advertising on the Page
11% Very minimal importance