Color is symbolism. We say someone who is jealous is "Green with envy". Someone who is sad is said to be "Blue". When we are angry, we see "red". Colors affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry or sad. Let's take a look at colors and what they mean to your visitors.
| Color |
Positive |
Negative |
| Red |
Red symbolizes passion, love, danger, heat, power, strength. It stimulates the appetite, by increasing metabolism. |
Danger, fire, blood, war, violence. Consider color-blind users - red/green color blindness is the most common. |
| Pink |
Pink is romantic, calming and feminine. |
Naivety, weakness. |
| Orange |
Vibrant, warm, cosy and autumnal. Orange has been a very in vogue color for web sites. It stimulates the appetite and symbolize health. |
Attention-seeking |
| Yellow |
Sunshine, happiness, growth, gold and "newness". |
Dishonesty, cowardice, betrayal, jealousy, deceit, weakness/illness, and hazard. |
| Green |
Green signifies nature, the environment, life, growth, good luck, youth, spring, fertility, religion. |
Also symbolizes jealousy/inexperience, envy and misfortune. Considered bad when used for packaging. |
| Blue |
Calm, peaceful, water, sky, harmony, therapeutic, trust, confidence, cleanliness and loyalty. Gives people energy. Safe color to use in design. |
Sadness, cold, depression, suppresses the appetite. |
| Purple |
Royalty, richness, creativity, spirituality, passion and love. |
Cruelty, arrogance, mourning. |
| Brown |
Brown is neutral, earthy, outdoors, warm. It represents credibility and stability, the hearth, home and the earth. |
Dirty, dull. |
| Grey |
Modern, intelligent, solid, clean, security, maturity and reliability. |
Old age, sadness, boring, dull. |
| White |
Cleanliness, innocence, space, purity, chastity, simplicity, peace, winter/snow, goodness, marriage/virginal. |
Death (in Eastern cultures), cold, clinical, sterile. |
| Black |
Power, elegance, magic, mystery, night, sophistication, solid and powerful. |
Death (in Western cultures), witches (black magic), fear, evil, anonymity, unhappiness, sadness, remorse, anger, mourning, death (Western cultures). |