Web Advisor » Top Search Engine Ranking Factors
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PageRank is not the only factor that Google uses to rank search results. Google uses more than 200 "signals" to calculate the rank of a page. The top 10 factors that positively affect your search engine rankings are:
- Keyword Use in Title Tag
- Anchor Text of Inbound Links
- Global Link Popularity of Site
- Age of Site
- Link Popularity within the Site's Internal Link Structure
- Topical Relevance of Inbound Links to Site
- Link Popularity of Site in Topical Community
- Keyword Use in Body Text
- Global Link Popularity of Linking Site
- Topical Relationship of Linking Page
The top factors that negatively affect a search engine spider's ability to crawl a page or harm its ranking are the follows:
- Server often inaccessible to bots
- Content very similar to or duplicate of existing content in the index
- External links to low-quality/spam sites
- Duplicate title/meta tags on many pages
- Overuse of targeted keywords
- Participation in link schemes or actively selling links
- Slow server response times
- Inbound links from spam sites
- Low levels of visitors to the site