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Web design should be search engine friendly if it is to find and online audience. Some of the major search engines have recently begun to place a greater importance on the wording in html text links. For example, if you use the text link wording "a web designers portfolio" to link to a web designers website, it will yield a better search engine result than using an expression like "click here" to link to the same site. Websites must be designed with properly worded html text links to provide more accurate search results.

Links should be worded carefully to give search engines a full and accurate description of the pages they link to. Also, the more text on the first page the wider range of keywords that search engines can index. Text is the only component of your website that matters to search engines. Therefore, pages that are heavier in content (text) tend to have higher search engine traffic than pages that are primarily graphics.

Ways to get traffic:

• Organic - having your website visible when people search for keywords
• Referral – links from other sites to yours
• Pay-per-click – submitting an add
• E-mail – building e-mail subscription, that might draw them back to website

Key points from this article:

• Use text links with well chosen wording to improve the search engine ranking of your website.
• The more relevant content (text) your website contains the more traffic it is likely to generate from most search engines.