Color
- Color and Web Design
- Less is More
- Importance of the Color
- Set the Mood in Web Design
- Color Psychology
- Choosing a Color Scheme
- White space
- Web Design Color Resources
Content
- Writing for the Web
- Scannability
- Writing to be Found
- Terms to Avoid
- Web Facts
- How to Write an "About Us" Page
- Five Usability Samples
- Special Characters
- Writing Content Resources
- Memorable slogan
Consumer concern
SEO
- Content Creation
- Choosing keywords
- Text and SEO
- Linking Strategies
- Custom "Error" Pages
- Keyword Ranking Factors
- Non-Keyword Ranking Factors
- Page Speed Factors
- Top Search Engine Ranking Factors
- SEO Resources
Bookshelf
- 79% of users always scan; only 16% read word-by-word.
- Reading from computer screens is 25% slower than from paper.
- Web content should be 50% the size of its paper equivalent.
- Many people only read the first sentence in a paragraph, so make that sentence count.
- Users read in an F shaped pattern, often reading the first two words of a paragraph.